Long & Foster- America’s Most Trusted Residental Real Estate Brokerage



Trust is critical when consumers judge the merits of a brand or company.  When consumers have trust in a brand they have belief that the brand will meet their expectations.  Without trust consumers have no interest in using or considering the services of a brand.  As a result, the trust of a consumer is critical to the success of brands. Moreover, given the importance in consumer trust, brands have begun to seek out the level of trust they hold with those they seek to serve. The Lifestory Research America’s Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home.  Brands currently awarded the designation of America’s Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations. Long & Foster ranks highest in trust among residential real estate brokerage brands according to Lifestory Research America’s Most Trusted™ 2016 Residential Real Estate Brokerage Brand Study.  The study, based on 15,377 consumer opinions, tracks how trust impacts consumer’s evaluations of residential real estate brokerage brands.  Consumer opinions are collected over the course of the prior 12 months. To qualify to participate in the study, participants must have indicated that they were aware of specific brands. Participants completed several questions including motivational drivers, demographic characteristics, and brand equity measures.  The brand measures include measures of brand awareness, quality, current brand in home, and trust. In the Lifestory Research America’s Most Trusted Study, consumers are asked about their trust in home based brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which every brand can be divided into three categories: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.




Using this approach noted above, Lifestory Research calculated T scores for the brands in the study.  A new feature of this years study is that all brands, across all categories, the T scores were based on all brands in the study.  An index score of 100 is average for all home brands included in the study.  In the following table is the rank order of the brands.  The rankings are based on the Net Trust Index Quotient Score.



The brands included in the ranking list are based upon those brands most recognized by consumers. Some brands included in the study are not represented in the list since they did not generate a brand awareness score high enough to be included. Charts and graphs must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2016 America’s Most Trusted™ Study as the source.

About Lifestory Research

Headquartered in Newport Beach, Calif., Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufacturers, utilities, and organizations serving customers in their homes. We provide timely analysis that allows our clients to make informed decisions. Our research is backed by in-depth consumer and market intelligence that drives confident business decisions. www.lifestoryresearch.com

About America’s Most Trusted™ Award

America’s Most Trusted™ is a designation awarded to companies that provide services or products to customers in their home. The award was first established in 2012 by Lifestory Research, a national consumer research firm. Companies and categories currently awarded the designation of America’s Most Trusted™ include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.  Awards are based upon the collection and evaluation of consumer surveys administered over the course of a 12 month time period.



5 Healthy Home Habits to start in 2016

5 Healthy Home Habits to Start in 2016
By Oseye Boyd
RISMEDIA, Monday, January 11, 2016— (TNS)—It’s the time of year when we’re inundated with articles on how to be healthy, start good-for-you habits and dump the bad ones. But, what about giving some attention to another major investment in your life — your home.
To help get your home in tip-top shape, here are five healthy home habits to start in the upcoming year:
1. Create a home maintenance and repair budget
Don’t break the bank when your washing machine stops or the hot water heater leaks. Create a budget now for expected maintenance projects, and set aside extra funds for those unexpected, emergency repairs that always seem to occur at the most inopportune time. According to financial pros, you can expect to spend about one to four percent of your home’s value annually on repairs and maintenance.
2. Clean refrigerator condenser coils
Help your refrigerator live longer and stay cool by cleaning the condenser coils. Appliance repair pros say it’s the No. 1 refrigerator maintenance task. Condenser coils, which are located under or behind the refrigerator, eventually become covered with dust and pet hair. Keeping the condenser coils clean can save up to 10 percent on your energy bill. A professional cleaning costs around $100. However, you can do it yourself with a vacuum cleaner and an inexpensive coil brush.   3. Service your garage door
Regular garage door maintenance ensures safety and helps prevent costly repairs. In many houses, the garage door is the most used door — and it’s a big, heavy one. Hire a garage door pro to check the tracks, rollers and hinges; tighten screws and bolts and lubricate the moving parts. According to professionals and Angie List members, garage door inspections cost $40 to $100.
4. Hire a chimney sweep
Regardless of whether you use a wood-burning fireplace or a gas log fireplace. A gas fireplace burns clean, meaning there’s no creosote or soot, but you want to be sure the ceramic logs, valves and connections work properly. A gas log fireplace poses the risk of carbon dioxide poisoning if not properly ventilated.
For wood-burning fireplaces, highly flammable creosote builds up in the chimney walls and can cause a fire if not removed. The National Fire Protection Agency (NFPA) advises hiring a Chimney Safety Institute of America (CSIA) Certified Chimney Sweep.
Also, inspect the chimney for debris, such as bird nests or other objects that could block ventilation.
5. Schedule a furnace tune-up
Annual furnace inspections and cleanings cost less than $100, but can potentially save you hundreds of dollars in repairs by keeping your HVAC system in optimal working condition and catching problems early. HVAC maintenance contracts typically cost $150 to $500 per year. Don’t forget to change the furnace filter as a clogged air filter puts extra stress on your HVAC system.   Oseye Boyd is a reporter at Angie’s List.   ©2016 Angie’s List Distributed by Tribune Content Agency, LLC

Helping Homebuyers find the home of their dream

It was a pleasure helping Matt and his wife find the home of their dreams for their growing family!

“Kevin helped my wife and I get the home of our dreams. His attention to detail made us very confident in the purchase. His promptness on contacting the seller(s) made it quick and convenient to see multiple listings in a timely manner. His knowledge and skills gave us an advantage in achieving an excellent price as well as negotiating items for credit which we never would have thought to ask for. We would highly recommend all our friends and family, as well as others to use him as an agent. He also put us in contact with a terrific lending office, which made the entire process that much easier.”


West Chester Satisfied Client Review

A review from Helen who used Kevin Toll for a home sale and purchase.

This review was posted on 10/12/15 on Zillow.com

Sold a Single Family home in 2015 for approximately $425K in West Chester, PA

“Kevin Toll was extremely attentive to me and my concerns prior to listing my West Chester home, and also finding my new home in Chester Springs. He works with you and you have his cell phone to reach him with any upcoming issues. He even showed me homes the day after his baby was born! I love my townhouse its perfect, and sold my home in less than 5 days!! Both settlements went smoothly I had no doubts really! 5 star all the way Thanks again Kevin!”

Happy Homebuyer Review

Sara G., Spring Homebuyer 2015

“Kevin was an absolute pleasure to work with! This was our first home buying experience together, and we had a relatively short timeline to make it happen. Kevin was incredibly responsive to this, and both efficient and timely in all of his communications with us and with our seller. Kevin’s friendly and easygoing demeanor made this a more comfortable and seamless experience that I ever anticipated as a first time home buyer, and is truly an asset! We highly highly highly recommend Kevin Toll and his services!”

Mortgage Rates Shrink for First Time in Four Weeks

Mortgage Rates Shrink for First Time in Four Weeks
RISMEDIA, Friday, March 06, 2015— Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates moving lower for the first time in four weeks and remaining near late May, 2013 lows.

“Mortgage rates fell across the board, with the 30-year fixed rate mortgage reading 3.75 percent this week,” says Len Kiefer, deputy chief economist of Freddie Mac. “Real GDP growth for the fourth quarter was revised down to 2.2 percent. Consumer prices fell more than expected in January, tumbling 0.7 percent.”

The 30-year fixed-rate mortgage (FRM) averaged 3.75 percent with an average 0.6 point for the week ending March 5, 2015, down from last week when it averaged 3.80 percent. A year ago at this time, the 30-year FRM averaged 4.28 percent.

Results show that 15-year FRM this week averaged 3.03 percent with an average 0.6 point, down from last week when it averaged 3.07 percent. A year ago at this time, the 15-year FRM averaged 3.32 percent.

Additionally, the 5-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) averaged 2.96 percent this week with an average 0.5 point, down from last week when it averaged 2.99 percent. A year ago, the 5-year ARM averaged 3.03 percent.

The 1-year Treasury-indexed ARM averaged 2.44 percent this week with an average 0.4 point, unchanged from last week. At this time last year, the 1-year ARM averaged 2.52 percent.

For more information, visit www.freddiemac.com.

What to Look for during a Final Walk-Through

For Your Clients: What to Look for during a Final Walk-Through
By Suzanne De Vita
RISMEDIA, Tuesday, February 24, 2015— You know the story: The sluggish tortoise, weary of the swift hare’s taunts, challenges him to a race. Certain he’ll win, the hare stops off for a roadside siesta. We all know what happens next.It’s not uncommon for buyers to want to rush closing – they’re steps away from owning a new home!—but as Aesop illustrates, there’s no such thing as a sure thing. Even if the finish line’s in sight, a pesky tortoise can derail the sale during the final walk-through.

Rather than speeding through the process (or dozing off), do your best to evaluate the home as thoroughly as possible. Examine both the exterior and interior for any issues that may have developed after the inspection – particularly if the seller has already vacated the home. This includes:

  • Assessing the landscape and grounds
  • Confirming all door and window locks can be opened and secured properly
  • Opening and closing doors and windows
  • Testing the HVAC system and all appliances
  • Turning on and off all indoor and outdoor lights
  • Checking temperature and water pressure for all faucets, noting any drips or leaks and flushing toilets
  • Confirming any required repair work

Aside from a discerning eye, it’s a good idea to bring the contract, inspection report and any seller disclosures with you. And don’t leave without obtaining:

  • Keys to every door
  • Alarm codes (if applicable)
  • Remote garage openers
  • System and appliance manuals
  • Receipts for any promised repairs

Feel free to have your inspector tag along for the final walk-through – a second visit generally costs less than the first.

Related: How to Prepare for a Home Inspection

Lastly, watch for any items left behind by the seller, unless they were included in the transaction.

View this original post at RISMedia’s blog, Housecall.

Congratulations to my West Chester home buyer!

1204 king road



Congratulations to my West Chester Buyer!

It was a pleasure working with you and helping you find the perfect place to call home!

Congratulations Ardmore Home Buyer!

79 e spring ave

Congratulations to my recent Ardmore Home Buyer! 

It was a pleasure working with you.


Congratulations to my Media — Ryland Home buyer!

7 skylar circle

Congratulations to my homebuyer on purchasing their new Ryland Home in Media, PA. 

It was a pleasure working with you and getting to know you!