Most home sellers are quick to pass the blame when their home is lingering on the market without any offers. The agent is the one who takes the hardest hit, but many sellers will also blame the house….stating location, or floor plan, or age as the reason potential buyers are not flocking to their door.
Homes can have “issues” that make them more of a challenge to market…however, the majority of the time it’s the sellers’ lack of preparation that is behind the shortage of buyer interest. Most home sellers have little to no experience in the art of presentation or the psychology of marketing.
If you want your home to sell….you must PREPARE it to sell!
Here are some simple low-cost home staging tips to help sell your home:
1. Determine who your target buyer is. Whether they are a single professional, retired couple, or a young family….what features are most appealing to them? Think about the location of your home, the number of bedrooms, etc…who will be the most likely to buy your home?
2. Make simple improvements. Replaced dated light fixtures, remove busy wallpaper, and worn carpet which many buyers can not see past Older homes have character, however the age of your home becomes less of an issue if it appears well maintained.
3. Define space and function in each room. Arrange the room for a smooth flow and spacious feel. It’s important to remember that what is convenient and comfortable for you, may not represent the most appealing floor plan to potential buyers.
4. Highlight the positive features and de-clutter. Most sellers have too much stuff…clutter that makes it impossible for buyers to see and appreciate the hardwood floors, built-in cabinetry, custom trim, stone fireplace, and beautiful view.
Homes don’t kill real estate deals…bad impressions due to sellers’ lack of preparation can kill real estate deals- or even prevent offers. Prepare your home to sell, not sit on the market.